Microsoft repeatedly stresses that Windows Phone 8 integrates seamlessly with its new Windows 8 operating system and that it allowed users to easily access the things that were most important to them, such as contact details and information about family members.
It has so far struggled, however, to attract major corporate adoption, in part because of the lack of VPN support.
Joe Belfiore, Microsoft's head of Windows Phone said the new devices were "a phone made for you – the most personal smartphone operating system you can get; the perfect companion for your Windows PC and your Xbox." He said that each Windows Phone could become "a unique reflection of who you are, like a fingerprint".
Microsoft also includes a 'Kids Corner' feature that provides a walled garden for parents to select which apps, games and settings that children can use when they ask to play with an adult's phone.
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