A report by analysts Detwiler Fenton said that Microsoft was "killing the product" with its distribution strategy.
Earlier this week Microsoft said it would increase availability to other retailers in North America, with similar moves to follow in other countries.
The only Surface model available now - officially called Surface with Windows RT - runs a version of Windows created to work on the low-power chips designed by ARM Holdings, which dominate smartphones and tablets but are incompatible with old Windows applications.
A new tablet, called Surface with Windows 8 Pro, will be released next year and will be compatible with all Microsoft's Windows and Office applications
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