According to Microsoft, 70 per cent of people don't know that some email services scan the text of their messages to deliver advertising. The company says that, according to its own survey, 88 per cent of people disapprove of the practice.
Nevertheless, some industry observers have argued that Microsoft omits certain facts. For example, Microsoft claims there is no way to opt out of targeted advertising in Gmail, which is not strictly true.
Danny Sullivan, a search engine and online marketing expert, wrote on his blog: "Is the campaign fair? I'd say mostly no, but there are some things that Google could do to improve things."
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