At the moment, anyone wanting a smaller, cheaper tablet is likely to go for Google's Nexus 7, released in July, or Amazon's Kindle Fire HD, which comes to Britain next week. The iPad Mini gives Apple the opportunity to target those customers.
Earlier this week Apple sent out invites to an October 23rd event in San Jose, California. Titled "We've got a little more to show you", the invites give no hint as to what the company is set to announce. Rumours about a smaller iPad, however, have been doing the rounds for some time.
Alongside the iPad Mini, reports have suggested that Apple might unveil a 13-inch version of its 'Retina' MacBook Pro. The laptop with a very high resolution display is currently available on in 15-inch screen size.
Improvements to Apple's iMac and Mac Mini computers are also expected but it is not known whether they will be shown off at next week's event or released separately.
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