Mr Owens said that Samsung would concentrate on developing its premium appliance range in the UK, and that consumers increasingly associated the brand with connected appliances because of the "halo effect" from the company's phones and TVs.
He described the category as "a major growth area" for Samsung. Consumers in the UK currently replace appliances because they are broken in two thirds of cases, but only replace them every ten years, or every 15 if they are built-in. Rival manufacturers including LG are also focusing on similar products, but have not announced UK availability.
Samsung also announced in Monaco that its S9 ultra high definition television would retail in Europe for 40,000 euros (£35,000).
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