On Tuesday, those rumours were confirmed when Apple announced the iPad mini at an event in San Jose, California. The company also unveiled a new, fourth generation iPad.
At the San Jose event Tim Cook revealed that Apple has now sold a total of 100 million iPads. That number tipped off some analysts that iPad sales for this quarter were likely to be lower than expected, leading some to revise their earnings expectations.
Apple TV, which the company has long described as a "hobby", sold 5.3 million over the last 12 months. Cook said the device, which delivers TV programmes, film rentals and other content, was now "a beloved hobby". Apple has integrated the set-top box with its other products so that owners of iOS devices or Apple Macs can stream content directly to a television.
Sales of the iPod, the product range that has brought Apple devices to many new users over the past 10 years, continue to decline. Apple sold 5.2 million iPods in the last quarter, a decline of 19 per cent on the same period a year earlier.
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