(Photo credit: bobfamiliar)
While Apple shares have been dropping recently, a new report from Kantar Worldpanel Comtech has revealed that during the last 12 weeks, Apple has sold its highest-ever share of smartphones in the U.S. with over 53%. Android is not far behind, with 41.9% of smartphone sales – and surprisingly, Windows Phone edged out RIM as the third most popular platform during the past 12 weeks, now accounting for 2.7% of all purchases in the U.S.
As Windows Phones are gaining momentum in the U.S., the picture doesn't look too different around the globe, either. In Europe, Samsung's Galaxy line of devices accounted for 44% of all smartphone sales, compared to Apple's 25% of market share during the past 12 weeks. (Android in general accounted for 61% of all smartphone sales.) And while Windows Phone sales are still behind RIM in Europe, that could change if RIM's sales continue to fall.
Kantar says that Nokia's success with the Widows Phone has been in part due to the "keenly priced" devices being sold on prepay contracts. Analyst Dominic Sunnebo writes:
"Nokia is managing to claw back some of its share in Great Britain through keenly priced Lumia 800 and 610 prepay deals. The next period will prove crucial in revealing initial consumer reactions to the Nokia 920 and HTC Windows 8X devices."
While Windows Phones are still a very small share of smartphone sales, Kantar's analysis indicates Nokia is seeing definite momentum with Windows Phones in the smartphone market not just in the U.S., but around the world – and could eventually become a contender for the second (or even first) most popular platform.
No comments:
Post a Comment