Sony has taken the wraps off a new budget model in its Xperia Android range of smartphone handsets, known as the Xperia E.
A quick glance and you can immediately see the inspiration behind this latest device - a smaller, more affordable cousin of the Xperia T flagship 'Bond phone'.
It's got a very similar design to the outer shell, reviving the old Xperia Arc's titular concave back panel but in a sharper, more angular chassis and with Sony's re-designed aesthetic. Contoured edges and silver trim are the order of the day here.
The display is a 3.5-inch HVGA 480x320 pixel resolution LCD, which should result in a pixel density of around 165 pixels-per-inch (ppi).
Power comes from a 1GHz Qualcomm Snapdragon S1 MSM7227A single-core processor with 512MB of RAM and an Adreno 200 graphics processing unit (GPU).
Android 4.0 is currently listed on the device specs on Sony's website but reports indicate 4.1 Jelly Bean will be on the handset when it ships.
Of course it also has the re-branded TimeScape UI, now known as the Sony UI, layered on top.
There's a rear-facing 3.2-megapixel primary camera but no secondary to be found and the device has 4GB of internal storage space with MicroSD expansion, presumably allowing for up to an additional 32GB.
A 1,530mAh battery pack sits under the bodywork, which Sony says will last up to 530 hours on standby or six hours of talk-time.
It's not clear just how much this 'affordable' handset will cost at the moment, though with that spec competing against the low-priced Nexus 4 it'll have to be pretty economical indeed.
Available colours will include black, white and pink.
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