In all likelihood, Apple will introduce two new versions of the iPhone at a press conference in Cupertino, and it'll be the first time that a new iPhone is available on all four of the major carriers in the US at launch. That's according to a new Bloomberg News report, which claims that T-Mobile will sell the latest version of the iPhone right at launch, alongside entrenched carrier partners AT&T, Verizon, and Sprint. It's not a big surprise AT&T exclusivity ended a long time ago, and Apple is clearly keen to get its phone available on as many carrier partners as possible but the wireless landscape is quite a bit different than it was last year when the iPhone 5 launched on Sprint, Verizon, and AT&T in the US.
When T-Mobile announced that it too would carry the iPhone 5 this past March, it did so alongside radical new wireless plans (for the US market, anyway) that eliminated contracts and de-coupled the cost of your device subsidy from your wireless service contract. It's a move that helped the carrier advertise the iPhone 5 at "$99 down" $100 less than competing carriers. T-Mobile's new "Uncarrier" strategy helped drive strong increases in customers, and its subsequent "Jump" upgrade plan forced Verizon, AT&T, and Sprint to change their own phone upgrade policies. (Though the value of those offerings is questionable, at best, particularly from AT&T and Verizon.)
And the carrier landscape isn't the only thing changing with the latest iPhone launch. For the first time, Apple is expected to introduce two models one "flagship" device to replace the iPhone 5 as well as a lower-cost (and probably colorful) option to slot in below. That lower-cost option might be particularly beneficial to T-Mobile. "Assuming it is a lower-priced iPhone, it should, in theory, benefit T-Mobile more than the others," said Michael Cote from the Cote Collaborative wireless analysis firm. This lower-cost option from Apple could fit right in to T-Mobile's contract-free and prepaid strategies and potentially take a bite out of Verizon and AT&T's market dominance.
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