iOS7 features a new interface which has icons appearing flatter and text sharper, and a new "control centre", accessed by swiping a finger from the bottom of the screen, where customers can turn on WiFi and change volume and brightness settings.
Other new features include iTunes Radio (a free internet radio service featuring over 200 stations), a torch setting for the iPhone and changes to Siri.
Both iPhones are being offered on contract by all of the major UK networks. Most of these contracts include an up-front cost. Users buying devices this way will not only have to decide which version they want but also whether they want to fork out for 4G.
EE, Vodafone and O2 are all offering 4G versions of the device, although O2 and Vodafone's 4G networks are currently only live in a handful of cities. Orange, T-Mobile, Vodafone and Three are also offering the devices as part of a 3G contract. Three will offer the device on 4G at no extra cost when it launches its 4G network in December
The Carphone Warehouse has also announced that it is offering the iPhone 5s from £42 per month and the iPhone 5c from £32 per month with no up-front cost.
First in the queue outside the Covent Garden store was Norman Hicks, a resident of Orpington, Kent, who has been waiting for three days. He said he has been offered £1,500 for his first edition 64GB iPhone 5s, and will sell the phone to raise money for Cancer Research.
"I want to raise as much money as possible for charity and then I'll come back and get one for myself," he told The Telegraph. "I want the 64GB 5s. It's got a very good camera - I like the fact that it's got two processors and a fingerprint sensor for security."
Noah Green at the front of the queue in Regent Street. (HEATHCLIFF O'MALLEY FOR THE TELEGRAPH)
Meanwhile, at the Regent Street Apple store, first in line is 17-year-old student Noah Green, who is being paid £300 to promote a new photo-sharing app, as long as he wears their T-shirt and wristbands while queuing.
His 15-year-old brother Jessie was second in the queue at Covent Garden, and told The Telegraph that eh had been queuing for 30 hours.
Commenting on why he hadn't chosen to queue with his brother, Jessie said: "We don't get on, so there would be arguments. He does Regent Street every year so I decided not to do the same. It's better here because at least I'm under shelter."
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