Apple has played a crucial role in growing Shazam's global user base to more than 350 million, as many Shazam fans use their iPhones and iPads to engage with their favorite content, including music, TV shows and advertisements. The launch of iOS7 is very exciting for Shazam, as its new features improve the mobile experience with a modern design and enhanced user experience. Now, Shazamers will be updated automatically, keeping pace with all the latest innovations.
Additionally, iOS 7 offers people improved multi-tasking, and peer-to-peer connectivity, making discovery and sharing a better experience.
Shazam has been pleased to work with Apple since the early days of the iPhone, and we look forward to enabling an extraordinary era of media discovery and engagement that the new operating system will make possible. Shazam is also developing exciting new features that take advantage of the enhancements included in the operating system, which we'll announce shortly as they become available in the Shazam App.
18.55: The camera also captures HD video - in slow motion as well as real-time.
18.54: Here is a picture of the iPhone 5S:
18.53: It has a new flash, called True Tone, which is dual LED flash - as predicted - and automatically chooses from 1000 different possible colours to match the room.
18.49: New camera has a new Apple-designed lens with f/2.2 aperture. iOS 7 has been designed to take advantage of this new sensor by setting white balance and exposure level automatically.
18.47: iPhone 5S has 10 hours 3G talk time, 250 hours staandby, 10 hours LTE browsing, 40 hours music playback - not bad
Matt Warman say:
18.46: Gartner analyst Carolina Milanesi tweets abbout the cheaper iPhone 5C model
18.44: Check out this picture of iPhoto:
18.43: The Verge reports there is definitely a silver ring around the home button - could it be a fingerprint sensor?
18.39: The iPhone 5S comes with a 64-bit A7 chip, as rumoured, which makes it the first 64-bit smartphone. It's 'up to twice as fast', according to Apple - not 31 per cent faster as rumoured
18.37: And the champagne gold rumours are true! Not just that, the iPhone 5S comes in silver, gold and 'space grey'
18.36: Onto the iPhone 5S. Ive descibes it as "the most forward-thinking phone we've ever created"
18.35: Jony Ive says the iPhone 5C is "beautifully, unapologetically plastic". Matt Warman tweets:
18.30: New FaceTime camera
18.28: 4-inch retina display, widescreen video, integrated touch, A5 processor, slightly larger battery than iPhone 5
18.25: It looks like the iPhone 5C will come in 5 colours - green, white, blue, coral and yellow
18.23: Apple is replacing the iPhone will two new designs that let the company "serve more customers". This suggests the iPhone 5C is real.
18.22: It's iPhone time
18.21: Benedict Evans tweets:
18.20: Tim Cook is back on stage, talking about iWork, which is the 'best selling productivity app on any platform
18.18: iOS 7 will be free starting September 18th, available on iPhone 4+, iPad 2+, iPad Mini and 5th generation iPod touch
18.16: Technology editor Matt Warman tweets:
18.13: Now onto photos. Federighi says:
What's really awesome is that on the retina display you can make out different parts of your collection and you can pick out one particular photo and bring it forward
18.12: Command Center, Notification center, more convenient search, improved Siri
18.09: Craig Federighi is now up to talk about iOS 7 - much of this has been shown before. Check out details on the Telegraph website: OS 7: Apple unveils new operating system
18.08: Now onto iOS 7. Cook says next month Apple will ship the 700 millionth iOS device
18.07: Tim Cook says Apple is expanding its footprint outside of the United States, but for now he is going to talk about the US. The Stanford store is getting a huge replacement
18.05: Gartner analyst Carolina Milanesi tweets:
18.03: Cook is talking about the iTunes festival, which has been taking place at the Roundhouse in London. 20 million people reportedly applied for tickets. Many of the concerts are available on demand.
18.00: Tim Cook walks onto the stage to thunderous applause:
Thank you very much for joining us, a special welcome goes out to those joining us in Beijing and Tokyo
17.59: Al Gore is apparently in the audience
17.57: 'Walking in your Footsteps' by Shout out Louds is playing in the theatre. What could it mean...?
17.55: Apple CEO Tim Cook is in the theatre, flanked by his staff. The announcements should start any moment
17.50: Ryan Matzner, Director of Strategy at Fueled, says Apple's most disruptive feature yet could be "FaceTime Audio".
Despite its misnomer (audio communication doesn't require a face), FaceTime Audio has the potential to be the default telephone protocol between people with iOS, making it an even bigger threat to cell phone carriers than iMessage is to SMS.
17.48: We're nearly there folks.
17.42: Matt Warman tweets from Berlin:
17.40: Commenting on the anticipated iPhone 5S, Olivier Ropars, senior director for mobile at eBay Europe says:
The latest 4G handset marks the latest milestone in the arrival of universal 4G in the UK. This is set to turbo-charge UK mobile retail with an extra £1.8bn of consumer spending up for grabs. 4G is transforming the most exciting features of mobile retail as we know it into high definition and smart retailers are already embracing omnichannel and thinking about the virtual shop window.
17.35: These photos just in from The Telegraph's Consumer Technology Editor Matt Warman, who is at Apple's event in Berlin:
17.33: More comment from Thomas Bostrøm Jørgensen, CEO of authentication experts Encap, on the rumoured fingerprint sensor, who claims it is not a game changer:
Fingerprint sensors, and other biometric authentication methods such as eye vein scans and face recognition, may allow us to feel as though we are in a Blade Runner-like sci-fi future but they are not on their own the best way to authenticate people. Their strength is also their biggest flaw while a password or PIN can be changed, fingerprints are not easily switched if they are hacked. Hacking a fingerprint may sound as if it's only possible through rather gruesome means, but it is very possible to steal fingerprints through more social methods lifting a print from a discarded coffee cup is no more science fiction than the fingerprint scanner itself.
The industry needs instead to move towards multi-factor authentication, where biometrics is just part of the way a user is identified. A single factor, whether it's a PIN (something you know), a smartphone (something you have) or a fingerprint (who you are), is not enough on its own. The iPhone's fingerprint sensor is a significant step but not a silver bullet.
17.30: Half an hour to go until the event kicks off. Are you excited?
17.26: CompareMyMobile.com, which offers an iPhone trade-in service, has noted a spike in online trade valuations of 53.42 per cent, ahead of Apple's official event and announcement this evening.
17.20: Data compiled by Experian Hitwise, the online consumer intelligence tool, reveal that one in every 500 searches in the UK on Monday 9 September contained the word 'iPhone', a 13 per cent increase compared to the Monday before.
iPhone 5S searches were reportedly six times as popular as searches for the iPhone 5C, and of all searches for the iPhone 5S the most popular things being searched for were the release date, followed by features and price.
17.14: Interesting: there's a rumour on 9to5Mac that Apple built prototypes of a similar device to Google Glass between 2006 and 2008, but "didn't have time" to turn it into an actual products.
Interviewed as part of Fast Company's Oral History of Apple Design series, Fadell said:
At Apple, we were always asking, What else can we revolutionize? We looked at video cameras and remote controls. The craziest thing we talked about was something like Google Glass. We said, "What if we make visors, so it's like you're sitting in a theater?" I built a bunch of those prototypes. But we had such success with the things we were already doing that we didn't have time
17.04: New rumour from Cult of Mac: Apple could release a leather case for iPhone 5S, according to leaked packaging:
17.00: One hour to go and the countdown really begins. What features are you hoping for?
16.58: There have been a number of questions about screen size on the new iPhone devices. Last week The Telegraph reported that Apple is reportedly evaluating a plan to offer iPhones with screens ranging from 4.8 inches to as big as 6 inches, and Martin Hajek created this wonderful mock-up of what a larger-screen iPhone could look like:
However, devices of that size are not expected to appear among the ones that Apple is unveiling tonight. They are more likely to be the same size as the current iPhone 5, which has a 4-inch screen.
16.47: We've still got a bit of time to kill before the event starts, so perhaps it's time for some history. At a Forbes conference in Bali last week, Apple CEO John Sculley opened up about his 1985 firing of Steve Jobs, and spent 8 minutes rehashing the infamous history. Forbes reported yesterday:
The ballroom then sat in rapt silence as Sculley delved into details, cast blame and reflected on lessons learned.
Watch the video here:
16.41: Here is tomorrow's cartoon for The Telegraph, drawn by Blower. It's a bit political but you might get it:
16.34: Daniel Gleeson, Mobile Analyst, IHS Electronics & Media, says that Apple is expected to take aggressive steps to bolster its share of the global smartphone market in the face of rising competition:
Alongside innovation with iPhone design and features with iOS7, Apple will now also be innovating on price. A cheaper mode, the new iPhone 5C and Apple's new operator deals to distribute the iPhone in China and Japan will dramatically increase the addressable market for the iPhone.
Other smartphone makers may have stereotyped Apple as a competitor only in the premium segment; Apple is choosing to take the battle to their home turf by expanding the iPhone's addressable market. Now, the iPhone will compete head-to-head with many more smartphone models from these rivals.
The lower price will open up a greater share for the iPhone in many global markets such as China, Indonesia, Turkey and South Africa. By using a visibly different design for its new cheaper iPhone, rather than re-purpose an old flagship, Apple is minimising the risk of cannibalisation of its more expensive iPhone models.
16.24: Apple currently holds 15.1 per cent of the global smartphone market share, according to the IDC Worldwide Mobile Phone Tracker, published in August 2013. That compares to 31.6 per cent for Samsung.
16.20: Despite the growing appeal of other brands, mobile operators still consider the iPhone to be the single biggest seller across their ranges. EE this morning announced a trade-in programe allowing users to upgrade to a new handset simply by extending their existing contract and trading in their old model.
16.17: Market research firm eMarketer estimates that there will be 30.9 million smartphone users in the UK this year, representing 48.4% of the total population. By 2014, over 53% of the UK population will use smartphones.
Android will take the largest share of the UK smartphone market with 15.3 millon users in 2013, accounting for 49.6 per cent of total UK smartphone users. iOS will take the second largest portion with 9 million users or a 29 per cent share.
16.11: The other major product that could get a mention at the event tonight is the new Mac Pro. So far we only know about the design and some specifications.
Apple typically wouldn't talk about a desktop product at a smartphone event, but chip maker Intel is currently gearing up for the launch of its new Xeon processors, which are expected to be in the Mac Pro, so you never know.
16.05: Apple's online store has gone offline ahead of the company's big event.
The Apple store typically goes down a few hours before the company's media events to add new products into the system.
16.00: Just two hours left to wait!
15.53: So what other features should we expect? There have been rumours of a 128GB version of the iPhone 5S, as well as 16GB, 32GB and 64GB models. 250-hour battery life, wireless charging and NFC technology have also been touted.
Check out The Telegraph's top 10 list of what to expect here
14.45: Marc Rogers, Principal Security Researcher at Lookout, has put together a list of the pros and cons of fingerprint technology. He says:
Fingerprints can be a useful addition to security but their value depends highly on the type of fingerprint reader and how it's is being used - for example the best use of a fingerprint is to provide a convenient way to unlock something in a medium to low security scenario.
Pros:
- You always have your finger print with you.
- A high entropy fingerprint reader is better than a 4 digit pin code.
- It's easy to use.
Cons:
- It is already possible to lift and duplicate fingerprints and this technology is only going to improve with time. As such its suggested that fingerprints should not be used as the sole credential in a high security scenario unless enhanced through the use of a PIN code or other secondary factor of authentication.
- Thieves in some regions have worked out that you can force a victim to unlock a secured device, and in some extreme cases have also mutilated victims in order to steal their fingerprint.
- Low entropy fingerprint readers provide little benefit over a 4 digit pin code.
The best way for a manufacturer to leverage biometric security features such as a fingerprint would be for them to use this as a foundation from which additional security can be built into device features. Unlocking a device with a fingerprint, if done right, can be much more convenient than entering a pin code multiple times a day. However as mentioned in the "cons" above, the risk of a replay attack cannot be ruled out and as such it would be best to see this feature offered as an enhancement to existing pin/passphrase security.
15.39: Commenting on iOS 7 back in June, The Telegraph's Consumer Technology Editor Matt Warman said:
15.35: The iPhone 5S will run Apple's iOS 7, which is a striking departure from previous versions of the operating system. The new software has been designed to make the iPhone appear bigger, as its features take up the entirety of the screen. A new "control centre" on the phone will enable users to adjust its settings with just one swipe from the bottom of the screen, and text will appear sharper.
Jason Jenkins, editor of CNET, says:
In many ways, the most exciting part of Apple's launch has already happened. The new version of the phone's operating system, iOS 7, was announced a while ago, and whatever the new hardware looks like, the new software will make it feel very different to what you buy today.
In fact, there is a danger existing owners may hate the new look: it's a very big change, and I'm not sure people that buy iPhones are the same people that enjoy learning completely new menu systems.
More details on Apple's iOS 7 operating system are available here: iOS 7: Apple unveils new operating system
15.29: Watch out for camera announcements later. According to SlashGear, we can expect the iPhone 5S to have an 8-megapixel camera with a wider f/2.0 aperture lens and support for 1080p HD video recording. However, earlier leaks suggested a possible 12- or even 13-megapixel camera.
15.25: The iPhone 5S is expected to include a 64-bit A7 processor, which would mean that the new iPhone will run approximately 31 percent faster then previous models. The model will also have 2GB of RAM, keeping up with most of the premium offerings in the Android markets, and faster 4G LTE connectivity, according to reports.
15.16: Several Telegraph readers have expressed concerns that the fingerprint reader feature would allow Apple to pass on biometric information to the US National Security Agency (NSA).
Biometrics have been used in consumer electronics for several years, although their mainstream adoption has been very low. A fingerprint sensor on the next iPhone could massively boost uptake of the technology.
15.12: David Webber, managing director of financial services software provider Intelligent Environments, predicts that Apple's new iPhone fingerprint scanner is set to trigger a huge upswing in the number of Brits accessing their bank accounts via a mobile phone:
According to our research, two fifths (40%) of UK consumers would be more likely to access their bank accounts via a smartphone if it had a built-in fingerprint scanner, that's equivalent to over 18.4 million UK consumers.
Currently, more than a quarter of Brits (27%) avoid using digital banking altogether due to the hassle of using a pin sentry or card reader to access their account. In fact, as many one in eight (13%) are effectively locked out of their account as they've lost their pin sentry.
Biometric authentication will change all this. The new iPhone will do for passwords what iTunes did for CDs. It won't be long before the majority of mobile devices incorporate biometric authentication and with banks keen to ensure the highest levels of security for their customers, it will be interesting to see which bank will be the first to integrate it into its mobile banking apps.
15.08: Separate high-resolution images published last week by Australian teenager Sonny Dickson, (who has been behind a number of high-profile Apple leaks), show a circular component that is presumed to fit underneath the iPhone home button, with a fingerprint scanning mechanism at its centre.
15.07: One of the more controversial features expected in the iPhone 5S is a fingerprint sensor, which could be used for unlocking the homescreen or confirming identity for payment from the App Store or other outlets.
The latest leaked images of the hotly anticipated iPhone 5S appear to show a silver ring encircling the home button, which is thought to be part of the fingerprint sensor:
15.00: It is though that the cheaper iPhone 5C model could help Apple mount an assault on the massive and booming Chinese smartphone market. Telegraph Media, Telecoms and Technology Editor Chris Williams reports:
In a signal of intent, Apple will hold its first media event in Beijing, nine hours after the global showcase at its headquarters in Cupertino, California. The company has been preparing the ground for a big push in China for some months. In April, it bowed to Chinese government pressure and issued a public apology over its iPhone warranty policies.
In an open letter, Cook said: "We always bear immense respect for China and the Chinese consumers are always our priority among priorities."
Read his full analysis here: New iPhone: Will Apple take on China?
14.50: We're also expecting a gold version of the iPhone 5S. The device is unlikely to be "a totally blinged-out gold," according to TechCrunch's MG Siegler, but a more subtle "champagne" colour - similar to the previously released gold iPod Mini. Here is a mock-up of what it could look like by iMore:
More info here: Apple iPhone 5S: 'new champagne gold colour coming'
14.46: Some new colours in Apple's iPhone line-up could be refreshing. Until now, Apple has only offered the iPhone in black and white, (or 'slate' and 'silver' for the iPhone 5). However, a number of photos showing colourful plastic rear shells alleged to be for Apple's rumored lower-cost iPhone 5C have surfaced in recent weeks:
14.42: As usual, rumours and leaks about the new iPhone started surfacing months ago. Apple is expected to launch at least two devices today one a high-end replacement for the iPhone 5, and one a low-end cheaper model with a plastic case, aimed exclusively at developing markets.
14.35: The notoriously secretive company that started the new era of touchscreen mobile phones faces criticism that it has lost its ability to innovate, and is failing to address the burgeoning Chinese market. It is also under growing pressure to fight back against Samsung's ever-growing range of products that now includes a smart watch, the Galaxy Gear, and an improved tablet featuring handwriting recognition.
14.30: Apple's iPhone launch event is due to start in Cupertino, California in about three and a half hours. The Telegraph will be bringing you all the news, as it happens, here.
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