"While 31 per cent of iPhone users wanting to have the new iPhone 5S can hardly be called a failure, the desire for the phone does seem muted, with fewer people immediately excited by the device than for last year’s model," said Guy Potter, director and market researcher at Usurv.
"Of the new features, only the fingerprint reader seems to have caught people’s attention. The brand is under pressure to deliver excitement and innovation at every launch and this time the initial mood indicates that in that sense it has failed."
The research found that Apple may be on track with the other new phone announced yesterday â€" the less pricey iPhone 5C ‘budget’ model available for £469, SIM-free.
Usurv found that high prices for previous Apple devices have been an obstacle for many UK phone-buyers, with 42 per cent revealing they had wanted an iPhone in the past but were put off because it was too expensive.
Do you want one of Apple's new iPhones? Let us know using the poll below:
The launch of the iPhone 5S and iPhone 5C has elicited some amusing responses on Twitter. Here are a few of the best:
No comments:
Post a Comment