Schiller says: "This is just a shrunken-down iPad, every detail is thought of... there is nothing as amazing as this. It's incredibly thin." He gets one out from one of the display boxes. And there's the shot you'll see: Cook holding this little tablet in his hand.
On to questions now: will it have retina display? And what price?
It will be 7.2mm thin, as thin as a pencil, 0.68lb, 53% lighter than the fourth generation iPad, "as light as a pad of paper". He goes on: "We were going to say books, but books are much heavier."
"What screen size have we picked and why? We want an iPad capable of running that amazing software without developers having to do extra work.. We wanted it to be easy. 9.7in for the big sibling, 7.9in for the new one.
"And it's 1024x768 - so that all the software for the original works. And works in portrait or landscape." (Little dig there at Nexus 7? Apps there can be particular about portrait or landscape.)
"For all your apps.. iLife.. iMovie... it is so much fun to sit there and play."
"If you like creating content.. if you love playing games.." (If you like pina coladas ... and getting caught in the rain.. no, that's an old song.)
"Others have tried and failed miserably." Now he's going head-to-head with Nexus 7.
On bezels: "Theirs is thicker and heavier than iPad mini even though it's a smaller display. 7.9 v 7in ... the actual area 21.9sq in for the Android, 29.6 sq in – that's a huge difference, a third larger for the iPad mini. And what's the No.1 thing people do on their iPads? Surf the web."
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