It wasn't all that long ago that I was a staunch Windows Phone user. After switching from a simple mobile phone, Windows Phone became my life companion, the operating system I turned to when I needed to get anything done even with a Windows PC right in front of me. So how did Apple convince me to stand in line for an iPhone 5s on launch day? It didn't: Microsoft did.
What have you done for me lately?
Windows Phone isn't that long in the tooth. Having scrapped Windows Mobile, Microsoft launched Windows Phone 7 to critical acclaim. Here, finally, was a fresh new concept of what a mobile interface could look like. Unfortunately, Windows Phone's design team seems to have sat on their hands for the next three years.
Windows Phone 8 is still flat, and Live Tiles are still the greatest form of notifications I've seen implemented into a smartphone operating system. However, watching a few videos of the way notifications work in iOS 7 convinced me that Live Tiles and one-time pop-ups should never act as a device's sole source of notifications.
These issues, and Microsoft's inability to get large comprehensive updates in the hands of users in timely fashion, left me with a sour taste in my mouth. There Apple was, shipping a new flat attractive interface, questionable icon philosophies aside, with an operating system that is fully featured. Meanwhile, I was still waiting for an update to enable the radio playback functionality that my Lumia 920 and HTC 8X shipped with a year ago. For the record, I've yet to receive that update, and Microsoft finalized it in early June, reportedly.
Microsoft Anywhere
For all the issues I have with Windows Phone at the moment, I both value and cherish many of the Microsoft's other core products like Xbox Music, SkyDrive, Office 2013 and Bing. Until fairly recently, you'd have had to own a Windows Phone to get such a potent mix of Microsoft products.
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