The iPad's share of China's tablet-computer market plunged by more than 20 percentage points in the second quarter as Samsung Electronics Co. (005930) built on its lead in smartphones to cut into Apple Inc. (AAPL)'s sales.
Apple's iPad accounted for 28 percent of tablet shipments in China during the period, down from 49 percent a year earlier, Dickie Chang, a Hong Kong-based analyst with researcher IDC, said in an e-mail today. Samsung was second as its share surged to 11 percent from 6 percent a year earlier, he said.
China, Apple's largest market outside the U.S., poses a challenge for the Cupertino, California-based company as price-conscious consumers turn to less costly tablets and smartphones running Google Inc. (GOOG)'s Android operating system. The iPhone's share of China's smartphone market was cut by almost half to 5 percent in the quarter as Samsung led with 18 percent and local makers like Lenovo Group Ltd. (992) gained ground, researcher Canalys said this month.
"Android players are growing with strong price advantage," Chang said in the e-mail today. "Consumers are familiar with Android OS from smartphone use as well, so they would like to use Android tablets."
Beijing-based Lenovo was third in the tablet market with 8 percent, down from 9 percent a year earlier, Chang said. Acer Inc. (2353) and Asustek Computer Inc. (2357), both based in Taipei, each had 1 percent share, he said.
Carolyn Wu, a Beijing-based spokeswoman for Apple, declined to comment on the IDC data.
Apple's China tablet shipments in the period rose to 1.48 million units from 1.15 million a year earlier, Chang said. Samsung's jumped to 571,000, from 133,000. Lenovo's rose to 413,000, from 204,000.
Other vendors among the top 10 in market share with approximately 1 percent each include Redmond, Washington-based Microsoft Corp. (MSFT), and Huawei Technologies Co. and ZTE Corp. (763), both of which are based in the southern China city of Shenzhen.
To contact Bloomberg News staff for this story: Edmond Lococo in Beijing at elococo@bloomberg.net
To contact the editor responsible for this story: Michael Tighe at mtighe4@bloomberg.net
Apple IPad's China Market Share Slumps as Samsung Tablets Gain
Qilai Shen/Bloomberg
A customer uses an Apple Inc. iPad while waiting for the official opening of the company's new store in Shanghai
A customer uses an Apple Inc. iPad while waiting for the official opening of the company's new store in Shanghai Photographer: Qilai Shen/Bloomberg
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