"Facebook's worst nightmare is a static social graph; if users aren't adding very many new friends or connections, then their personal network becomes less and less active over time," says Forrester's Nate Elliott. "Terrifyingly for Facebook, that threat is very real: We haven't seen significant growth in the average number of friends per user recently."
The graph search and the phone calls function is seen as a way for Facebook to increase user engagement, especially via phone; although graph search is not yet available on mobile, a launch is planned. Facebook, based in Menlo Park, California, is stepping up its efforts in mobile to attract more consumers who use the service via tablets and smartphones. About 60 percent of Facebook's more than 1 billion members used mobile devices to access the service at the end of the third quarter, up from less than half of them a year earlier, according to a filing.
To make a call on the application, users tap on an "i" and then choose the option for "free call." The application helps members quickly share messages with friends via mobile devices, including features for scrolling through a list of friends and checking on past notes from users.
Facebook slipped less than 1 percent to $29.85 today at the close in New York. The shares have fallen 21 percent since the initial public offering price of $38 in May.
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