6 February 2013 3:58 GMT / By Jake Smith
There's nothing like an old fashion war between two companies over their competing products. It certainly happens in the mobile space -- Samsung and Apple come to mind -- but a new ad reminds us there's another company in the mix.
Amazon has launched a new advertising campaign pitting its 8.9-inch Kindle Fire HD tablet against the 10-inch iPad. In the ad, Amazon isn't shy to mention the iPad has a great screen, but goes on to say the Kindle Fire HD does as well.Amazon isn't going to leave the competition without a backhanded comment, though.
The kicker is where Amazon compares the $499 pricing of the iPad to the cheaper $299 pricing of the 8.9-inch Kindle Fire HD."You may not be able to tell a difference, but your wallet definitely can." Amazon has beenaggressivelytargeting the group of customers new to the tablet space, looking for a cheaper solution, and that's definitely where this ad is aimed.
To compare specs of the tablets, the iPad has a 264 pixel per inch display, while the Kindle Fire HD has254. Amazon doesn't think you'll notice a difference.
Reviews have noted the crispness of HD's display, but thesluggishness and limitations of the Amazon Fire OS has been noted time-and-time again.
This isn't the first time Amazon has put itself up against Apple. In its October earnings release, Amazon compared the 8.9-inch Kindle Fire HD and iPad mini, saying the HD has 193 percent more pixels.
Which do you think is better?
Via: youtube.com Via: 9to5mac.com
Read our review of the iPad mini and the iPad 4
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