Microsoft is planning to increase Windows 8 upgrade pricing on February 1, which will create another headwind for the operating system to be adopted. Depending on the version upgrade prices which have been $14.99 to $69.99 will increase to $99.99 to $199.99.
Chitkia Insights sampled hundreds of million of US and Canadian on-line ad impressions to compare the uptake of Windows 8 vs. Apple's Mountain Lion over their first 79 days. The Mountain Lion analysis is from July 25 to October 14, 2012, and Windows 8 is from October 26 to January 13. A key factor in Mountain Lion's favor is that Apple has a much higher percentage of consumer users who are much quicker to upgrade vs. Microsoft's business users.
Net Applications study as of December 22 showed Windows 8 uptake has fallen behind Vista's. This may be due to a difference in the timing of their launches since Windows 8 was released on October 26 and Vista had its worldwide release on January 30, 2007. Windows 8 could very well be hampered by users being too busy or reluctant to upgrade over the holidays (especially business users).
Source: Net Applications via ComputerWorld
To get a feeling for the Windows install base Chitika estimates that Windows 7 is almost 60%, XP is almost 26%, Vista is about 11%, and Windows 8 is 3%.
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